Polski
NewLabel Poland 2026: 1st Edition of the Private Label Trade Fair
Fresh and ultra fresh food, frozen and ambient products, sweets and bakery products, beverages, healthy and functional products, cosmetics, household chemicals, products for children and pets, as well as packaging and private label technologies – these were the key areas of the 1st edition of NewLabel Poland, which took place on January 27–29, 2026 at Ptak Warsaw Expo. The event gathered 2,681 visitors – manufacturers, retail chain representatives, buyers, and distributors – creating a new business platform for the dynamically growing private label segment. The premiere edition of the trade fair confirmed the growing importance of private label in retail sales strategies.
STATISTICS NEWLABEL POLAND 2026
Figures that illustrate the success of the event
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NewLabel Poland 2026 integrated private label manufacturers, retail chain representatives, buyers, category directors, importers, and suppliers of packaging and technologies for the private label segment. Event participants had the opportunity to:
- establish cooperation with manufacturers of fresh and frozen food, ambient products, cosmetics, household chemicals, baby & kids products, and pet care products in the private label model,
- expand their network with representatives of retail chains, wholesalers, distributors, export platforms, and international partners,
- explore innovative solutions in packaging, labeling, smart packaging, production automation, and technologies supporting private label development,
- promote their products and manufacturing capabilities among FMCG industry professionals and business partners present at the trade fair.
During NewLabel Poland 2026, a ceremonial medal awards gala was also held, honoring the most innovative products and solutions in the private label segment. Who received the highest distinctions? We invite you to read the full report:
NewLabel Poland 2026 – Medal Ceremony
Summary of the main conference of NewLabel Poland 2026
The conference accompanying the 1st edition of NewLabel Poland gathered private label market experts, FMCG manufacturers, retail chain representatives, and suppliers of technologies and packaging for private brands. The event program included the Trends Panel and Exhibitors’ Presentations, focusing on current directions of private label development and practical solutions supporting production and sales efficiency. During the meetings, topics related to building private label strategies, optimization of production costs, development of innovative product categories, quality requirements, and consumer trends influencing purchasing decisions were discussed.
See the conference highlights
Nikodem Zygadło
Director of Analysis Department | Deputy Director of Development | Ptak Warsaw Expo
A trade fair enthusiast with nearly 30 years of experience in creating, organizing events and managing trade fair projects.